Event booster

Measuring Success Through Events

Contemplating your skills as an event planner? All you have to do is make sure that you’re a good fit for the role.  The most successful event planners have an impressive skill set. Below are event-planning skills you will reach for on a regular basis. These skills can make or break your success.

Communication

Excellent communication skills are essential in many professions. In event planning, miscommunication can result in numerous problems for both the event planner and the client, and a simple misunderstanding can have catastrophic results. Therefore, the ability to listen is crucial so that you understand the needs of the client.

Marketing

Companies choose to participate in an event for various reasons. A small company may want the exposure that a live webinar can provide, while a large company may need the face-to-face interaction that a tradeshow affords.
A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its identity firsthand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.
Another important reason businesses choose to participate in an event is to generate leads. And what better way to do so than to be part of an event where your target demographic is present? The right event allows your company to interact with a group of prospects that already have an interest in who you are and what you do.

Surveys

If you want to know how attendees felt about the event, just ask them. The simplest way to do this is through a post-event survey. The typical “unlikely or likely” questions work well here? You can ask questions like:
  • After attending the event, are you more or less likely to recommend company products and services to family and friends?
  • Are you more or less likely to attend the next event?
  • Having attended the event, are you more or less likely to buy product X during its launch?
For questions that received a “less likely” or “very unlikely” response, you should provide a response box for respondents to explain their reasoning.
With surveys, you have more than a general idea of the attendees’ perception. This helps you identify weak points (e.g. insufficient venue, lack of entertainment) that could be improved on.

Social media

I think we can safely stop referring to social media as a “trend” now. Social media is a tool, and a powerful one at that. There are many channels that event marketers have to choose from: Facebook, Twitter, LinkedIn, G+, and Pinterest – the list goes on and on, and can be pretty exhaustive. The key with social media, as with all elements of your marketing campaign, is to have a firm grasp on the pain of your attendees (I really cannot repeat this enough), so that you will be better suited to align your marketing message with the right social media platform.

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